Would a Real God Drop a Ferrero Rocher?

Ah! So some trainee god dropped a Ferrero Rocher in heaven and it landed up in the perfect family home.

Must have really taken an age to think that one up!

Fairtrade Chocolate is Good news for Callebaut.

fGreat news that Callebaut are going to start selling fairtrade chocolate from January 2011.  As one of the largest chocolate makers in the world it is an important step in the right direction.  Callebaut will supply fairtrade chocolate in dark, milk and white varieties.
Hopefully it won't be too long before all of their chocolate is certified fairtrade so that the farmers get paid a fair price for their produce.
http://enblog.ferreconsulting.com/2010/11/13/callebaut-to-launch-fairtrade-certified-chocolate/

This is Serious! We're Going to Run Out Of Chocolate!

This is a bit difficult to comprehend but bare with me.  A report in the Independent today says that

"In 20 years chocolate will be like caviar. It will become so rare and so expensive that the average Joe just won't be able to afford it."

There are several reasons for this.  Firstly, demand for chocolate is growing rapidly with increased demand from new markets like China and India.  Ok, I get this bit.  Simple economics.  Where demand exceeds supply, prices rise.
Secondly, and this is where I lose the plot a little.

"Production will have decreased within 20 years to the point where we won't see any more cheap bars in vending machines – unless they are made with carob instead of chocolate," he says. "It's because the growers in West Africa only see 2p for every £1 bar. Even if you double that, it's no incentive for the next generation – which rightly expects decent working conditions. Those young people are heading for the cities. They won't stay around just so schoolchildren and commuters can continue to get their quick fix."

2p for every £1 bar? Seriously? How on earth are these people supposed to live on 2p out of every bar?


The same article says that it is the big chocolate companies that control the cocoa market.  How do they get away with this?


I have a novel idea.  Pay the farmers a fair price for their cocoa and they will produce more. Simple. 


Make it worth their while to tend their trees and look after their crops.  Teach them how to farm sustainably so that the environment is taken care of too.  The big chocolate companies have obviously made huge profits from these farmers for too long.  Time they invested some time and effort in those people on the ground. 


If you are a consumer, the one thing you can do right now is to look out for fairtrade chocolate next time you go shopping. 

Hershey's Chocolate Sign

I found this retro-style Hershey's Milk Chocolate sign in a roadside stall in South Africa.  It's strange because Hershey's is not big in South Africa at all.  Cadbury's and Nestle are the two main brands.   

Nestle to use Cocoa from Sustainable Sources in their Kit Kats

Good to hear that Nestle in Australia are going to start using sustainable cocoa in their Kit Kats.  Hopefully they will introduce it to their other brands in Australia and throughout the world.  When the giant chocolate companies like Nestle use sustainably produced cocoa then their competition must follow suit.

Hopefully it won't be too long before all chocolate comes from sustainable sources and the people who grow and harvest the cocoa beans are paid a fair wage for their hard work.

How Chocolate & Hazelnuts Made the Ferrero's Rich

Did you know the owner of Ferrero Rocher is the richest man in Italy? Or that they don't let journalists inside their factories because they fear industrial espionage?  

Find out more in the latest post on Italian Chocolate Brands.

Fairtrade Cocoa: Shouldn't All Chocolate be Fairtrade?

I was just reading an article on confectionerynews.com  which says that there is enough fairtrade for more of the bigger chocolate brands to convert to fairtrade cocoa.

So why don't they?  

Is it too much to ask for the cocoa farmers to be paid a fair price for their labour?

Consumers need to put more pressure on chocolate manufacturers to use ethically sourced ingredients.